Have you ever considered utilizing Fractional Marketing to execute your marketing programs? Marketize founder Ken Maclean recently joined Dotfusion’s Chris Bryce for the Connect the Dots technology podcast to explore the concept of Fractional Marketing as a solution for small to medium size businesses to set and achieve their marketing goals.
Don’t have time to watch the entire episode? Not a problem. We have provided a convenient summary of the key questions Chris and Ken covered including:
At its core Fractional Marketing is a dynamic model where companies hire part time professionals rather than full-time employees to handle their marketing needs. Utilizing this model allows companies with budget constraints or specific project needs to hire strategic specialists or professionals with specialized digital marketing skill sets.
Fractional Marketing offers a cost-effective solution for small businesses with 20-100 employees and $2-50 million in top line revenue. These companies are usually experiencing growth and profitability and view marketing as a key channel for driving measurable ROI.
However, this approach benefits organizations of any size; from helping small businesses establish marketing efforts utilizing a budget that best serves them to large businesses looking to achieve very specific goals like improving lead flow through organic search visibility.
In addition to Fractional Marketing the Marketize Team found that organizations who implemented a business growth framework like EOS helped increase their marketing efforts and success.
The Marketize team has been fortunate to work with a number of client partners who have adopted the EOS (Entrepreneurial Operating System) framework. EOS enables companies to more effectively plan and manage business growth.
EOS focuses on establishing a three-year vision and core values that guide all aspects of your business operations from hiring, managing priorities, setting KPIs (Key Performance Indicators) and building out a strategic growth plan that marketing contributes to. It facilitates goal-setting and execution, fostering accountability and shared ownership within teams.
If you are not familiar with the EOS framework it is worth checking out to determine if it could be a fit for your business.
When it works Fractional Marketing represents a meaningful partner between the fractional marketer and the client. This is important as having a reliable partner ensures they are actively working to achieve your goals and will share the responsibility throughout the process. Ken suggests evaluating prospective fractional marketing partners using the ASE framework
Accountability:
Strategy:
Execution:
By harnessing the expertise of seasoned professionals and leveraging innovative tools and frameworks, companies can navigate the complexities of modern marketing using Fractional Marketing with confidence, driving growth and enhancing the experience with consumers.
Book a 30 minute complimentary confidential consultation with the Marketize Team to learn more about Fractional Marketing and how it can help your business today!
Call: 647 804 6573
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