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The old adage if you Fail to Plan, You Plan to Fail still applies. Effective marketing starts with the right strategy and plan. We collaborate with your team to create a marketing plan that aligns with your corporate vision and business objectives and is tied to measurable KPIs to ensure effective performance management throughout the year.
Many small businesses recognize marketing as a key growth driver but are not yet able to support full-time staff. Marketize’s fractional marketing leadership or implementation team resources can help you achieve your marketing objectives at a cost often far less than hiring dedicated marketing staff members. You can also augment existing marketing team resources when you are not in a position to hire additional marketing FTEs or need additional assistance during periods of peak demand.
Content is king but not all content is created equal. Done right a content marketing program can fuel brand awareness and engagement across multiple channels including website, social and Youtube. It can even become an important lead generation driver as part of your SEO strategy. We produce high value, insightful content that helps your customers make more informed purchase decisions.
Want to reach prospects and drive them through the conversion funnel to become new and repeat customers? Let Marketize manage your performance marketing campaigns – paid social, paid search (PPC), digital display – to deliver qualified leads at an ROI positive cost.
Facebook, Instagram, Tik Tok, Linkedin, Pinterest? Not sure which social media activities to pursue to drive engagement? Marketize can build a solid social plan focused on the platforms where your customers spend time and the content they engage with.
SEO is the secret weapon of many of our clients helping them to drive engagement with their products and services exponentially. Marketize has a proven track record of implementing SEO programs including on-page optimization, local SEO, and link building. The result? Ensuring our clients’ businesses appear more often than competitors in the organic search rankings when prospective customers are searching for your products and services.
An excellent online reputation influences a customer’s decision to call your company vs. the competition. It also impacts your organic search rankings as well as your visibility in Google’s Local Services lead generation program. Marketize has helped many businesses develop their online reputation, delivering more 5-star reviews and industry recognition that gives prospective customers the confidence to contact you first!
Your website is still one of the most important channels to present your products and services to prospective customers. We build websites that offer intuitive user experience (UX) and SEO-optimized content. Whether you need a basic web presence for your local small business or a more sophisticated, multi-location, multi-lingual web, and mobile experience, we can deliver one that competes with your biggest competitors at a price point you can afford.
Need a solid plan for finding the right prospects and converting them into leads and paying customers? We can help you develop a CRO program that optimizes ad copy and landing pages all backed by data insights to enable ongoing tweaks that improve your conversion rates.
Client Case Studies
Service Provided
- Fractional CMO
- Brand Positioning/Logo Re-design
- Paid & Organic Social
- Landing Page Development
- Lead Generation
- Content Marketing
- SEO (On-Site, Link Building, GMB Optimization)
The Challenge
Serving as fractional CMO to the GTA’s leading garage door company, Marketize led the development and implementation of a comprehensive marketing plan focused on driving brand awareness, engagement and new customer leads.
Results
- Developed marketing and brand plans including refreshed branding
- Created video series showcasing Dodds exceptional customer experience and useful service/troubleshooting tips
- Implemented local SEO improvements to improve rankings for target keywords in local Google map pack resulting in significant increase in low cost organic leads
- Launched paid social campaigns delivering highly qualified leads at a ROI positive acquisition cost
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Increased Organic Leads
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New Paid Social Leads
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Facebook Cost Per Qualified Lead
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